Description
Per request of senior executives Heart of Life explores and creates a vision for a direct to consumer online platform with the focus to drive value for both the user and Newell.
Value for the user is created through unique experiences, unique offerings and imaginative marketing. Value for Newell is created by creating an extended DTC e-commerce platforn, data collection and the opportunity to tell the story of Newell.
The project was a close collaboration with the eComm team and got highlighted by the CEO of Newell Brands in investor calls and various internal meetings.